Miller Brewing Company Holiday Display

What It Was

Miller Brewing Company hosts their annual employee party and offers public tours at their headquarters and brewery in Milwaukee, Wisconsin. The Christmas display kicks off at the yearly employee party and continues through the Holiday season for the benefit of guests touring the facility.

What We Did

Lightswitch took the existing LED light strings and Trans Siberian Orchestra music provided by the owner and created a new and exciting light show. The system was programmed over the course of three days, and the cues downloaded to a single, leave behind box. The music is broadcast over loudspeakers in the landscape so people exiting the brewery can view the show before going to sample the beer. For the first time, the music and lights were in perfect synchronicity.

Why It Worked

The existing LED light layout worked well but Lightswitch infused some artistic creativity and up to date design to make it spectacular.