Paulina Rubio

What It Was

Paulina Rubio was creating a promotional tour to take place in both her native Mexico as well as the United States. The show had to appeal to the extravagant sensibilities of the Mexican audience as well as appear slick and stylish for the North American audience.

What We Did

Lightswitch designed an impressive, yet versatile show that could be executed in both nations with local equipment and staff, while maintaining a consistent show.

Why It Worked

The show was a visual extravaganza that appealed to both audiences while remaining budget conscious with its flexibility and versatility.