Architecture | Hospitality and Residential |

1001 South State Street Video

Chicago | 2016

Lightswitch and Lightswitch Architectural collaborated on 1001 South State Street, a new ‘lifestyle’ luxury apartment building designed for those seeking to blaze a trail and make a mark.

What It Was

Lightswitch and Lightswitch Architectural collaborated on 1001 South State Street, a new ‘lifestyle’ luxury apartment building designed for those seeking to blaze a trail and make a mark. Featuring amenities from a ‘makerspace’ with a 3D printer to a fitness center, yoga studio & rooftop lounge, residents at 1001 connect the dots from the Wabash Arts Corridor throughout Chicago and beyond, as they tap into the creative spirit that is energizing the South Loop to create what’s next.

What We Did

While Lightswitch Architectural was working on architectural lighting for the new development, Lightswitch was retained by the developer to create a ‘lifestyle video statement’ installation for the lobby of the building. Displayed on three 4K video screens in super wide vista, the piece makes a bold statement about the residents and neighborhood of 1001. Combining bespoke photographic studies art directed and commissioned by Lightswitch with stock content, the installation provides an anchor for the lobby of 1001 South State Street.

Why It Worked

The video piece is part art, part marketing, part entertainment and part mission statement for the building, and Lightswitch’s experience in all these genres made us uniquely qualified for this project, and a delighted client was the result. Please view the video to experience our work.