A Night With Nissan

Following the last-minute cancellation of their exhibit in the North American International Auto Show, Nissan wanted to throw a special party for their Detroit area customers and dealers. Opening the doors to their design and engineering facility in suburban Farmington Hills, Michigan, the event was held in the usually top secret design studio.

Working with experience marketing agency George P. Johnson, Lightswitch helped turn a minimalist and austere environment into a stylish and sophisticated lounge and showroom. Each of the various event spaces were treated differently to delineate the specific areas for various functions.

Awards Contact Entertainment | Environments | Events | Museums A Night With Nissan Nissan | Farmington Hills, MI, 2009 What It Was Following the last-minute cancellation of their exhibit in the North American International Auto Show, Nissan wanted to throw a special party for their Detroit area customers and dealers. Opening the doors to their design and engineering facility in suburban Farmington Hills, Michigan, the event was held in the usually top secret design studio. What We Did Working with experience marketing agency George P. Johnson, Lightswitch helped turn a minimalist and austere environment into a stylish and sophisticated lounge and showroom. Each of the various event spaces were treated differently to delineate the specific areas for various functions. Why It Worked The attendees has a special sneak peek behind the curtain of where Nissan develops some of their products as well as enjoying the hospitality and reassurance from Nissan that the economic downturn that affected the auto show is a temporary one. Lightswitch transformed the existing facility to make it look lush and inviting, and helped Nissan achieve its goals for the event.