Electronic Arts - E3 2015

Electronic Arts were once again front and center at E3 2015, with eagerly awaited game titles ranging from the action filled ‘Star Wars Battlefront’ to the wistful and engaging ‘Unravel’. With a booth chock full of titles and environments including a Star Wars speeder and a recreation of the Rebel base on Hoth, the project team - led by creative directors Cinco - were concerned that guests might be overwhelmed and in need of ‘way finding’. In order to address this, the booth was ringed with LED screens and automated lighting to provide directional visual information.

Lightswitch partnered once again with Cinco, exhibit designer Premier Displays and media integrator Tekamaki to craft a rich narrative for the booth. A looping show over 40 minutes in length guided attendees through EA’s exciting offerings, with media and lighting crafted to guide the eye to the area of the booth where the game titles could be experienced.

Commanding one of the premier locations on the show floor and a leader in electronic entertainment, Electronic Arts always garner a lot of attention. The booth for E3 2015 presented a dazzling array of titles in an immersive, engaging environment that provided both an exciting presentation as well as location guidance for guests to the massive booth. Photos - Ben Roy