Environments | Displays | Hondajet |

HondaJet - NBAA exhibit

Las Vegas | 2011

Working with collaborator and client Stephen Amato and Premier Displays, Lightswitch helped conceive a dramatic ‘booth takeover’, as the entire space was brought to life in sync with an exciting promotional video, turning the booth into an environmental experience.

What It Was

NBAA is the major private aviation expo in the US. Manufacturers and suppliers in the bespoke private aviation market exhibiting their products and services to customers from around the world. In the late 1980’s Honda turned the private aviation market on its head when they announced they would enter the market with a revolutionary design. NBAA 2011 marked another major step forward in the evolution of the aircraft design, and Hondajet wanted to make a memorable impression.

What We Did

Working with collaborator and client Stephen Amato and Premier Displays, Lightswitch helped conceive a dramatic ‘booth takeover’, as the entire space was brought to life in sync with an exciting promotional video, turning the booth into an environmental experience.

Why It Worked

By combining careful exhibit lighting with an appropriate degree of drama and flair, Lightswitch was able to help Hondajet stand out from the crowd, and create a booth that drew attendees from across the show floor to check out the action.