Events | Corporate | Intel |

Intel ISMC 2008

Intel | Las Vegas | 2008

Lightswitch collaborated with Plumbago Productions to create streamlined lighting that relied on rich saturated color, and simple theatrics to maximize bang for buck.

What It Was

Intel envisioned a simple and minimal presentation for their annual sales conference, but wanted a theatrical flair to the three day event, leading up to the reveal of the first of a new generation of silicon microprocessor.

What We Did

Lightswitch collaborated with Plumbago Productions to create streamlined lighting that relied on rich saturated color, and simple theatrics to maximize bang for buck. Using an economically sized design and equipment package for the gargantuan stage proved challenging, but flexibility and advanced planning allowed for the production to only have on hand what it needed.

Why It Worked

This efficient approach allowed the modest budget to look like much more than it was. A comprehensive design strategy coupled with Lightswitch's experience resulted in a powerful and emotionally impactful series of presentations while keeping the clients' objectives in sight.