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John Fogerty North American Tour

John Fogerty | North America | 2012

Legendary musician John Fogerty rocked audiences from the Bay to the Bayou on his 2012ā€“2013 U.S. tour.

What It Was

Legendary musician John Fogerty rocked audiences from the Bay to the bayou on his 2012-2013 U.S. tour. The singer-songwriter, guitarist and former Creedance Clearwater Revival frontman played a combination of selections from his classic records and hits during the tour, which included stops in the U.S. and Canada.

What We Did

Fogerty and his management team retained Lightswitch to create media content befitting this rock ā€™nā€™ roll icon. We were challenged with transforming a mix of existing stock and editorial footage into content that looked and felt original to the show. Our solution was to thoughtfully select imagery and use creative editing to transform these available resources into one-of-a-kind content for more than 30 songs. We also created two entirely new pieces that played during the show opening.

Why It Worked

By mixing a few new pieces with creatively, carefully edited existing content, we were able to design a time- and cost-efficient alternative for Fogerty that felt entirely original. Photos copyright Sayre Berman