Environments | Displays | Events | Corporate | Kia Motors America |

Kia LA Auto Show

Los Angeles, CA | 2017

Big things happened at the LA Auto Show, including the debut of the refreshed 2019 Sorento and the Kia Niro Plug-in Hybrid!

Big things happened at the Kia booth at the LA Auto Show 2017!

Big things happened at the Kia booth at the LA Auto Show 2017!

What It Was

XD Agency have worked with Kia Motors America for almost a decade, and Lightswitch is proud to have worked on many of those projects. This time we were invited to design the press event at the prestigious Los Angeles Auto Show.

What We Did

Working in lock step with booth lighting designer Chris Wasilauskas and programmer Paul Reeves, we designed an effective, efficient and exciting lighting scheme for the press event.

Why It Worked

Like most press events, the Kia project was staged in the Auto Show booth, presenting challenges of integration and cooperation. Lightswitch’s staff are masters at working on both sides of that equation. Our experience shone through, and Kia was delivered a first class and memorable product for their event.