Entertainment | Concerts |

Lionel Richie "Just Go" tour

World Tour | 2009

Lionel Richie went back on the road in 2009 in conjunction with his new album "Just Go." Lionel turned to Lightswitch to design an all-new media-driven show, with little or no scenery.

What It Was

Lionel Richie went back on the road in 2009 in conjunction with his new album "Just Go." Lionel turned to Lightswitch to design an all-new media-driven show, with little or no scenery. The experience was to be new, innovative, progressive and contemporary, but also fit within challenging budget and logistical constraints.

What We Did

Working in collaboration with Lionel's Show Director, Lightswitch designed a visual environment that met the many objectives of Lionel and his band. The design was based on the concept of balanced asymmetry. Large video elements were positioned at odd angles and off-center. Lighting was used as a powerful, but supporting element, complimenting the media, or taking the lead when media wasn't used. The Lightswitch team worked with the tours Production Manager, engineers, touring staff and the show's suppliers to create a single cohesive design across all disciplines, and to maximize efficiency wherever possible.

Why It Worked

The unusual shapes and angles of the stage design created tension and maximized audience visibility, while the video technology allowed for an extensive variety of looks and visual experiences. Use of industry-standard rentable elements kept custom manufacturing to a minimum and costs down. The entire production remained on budget and fit within eight trucks. Lionel, his management, and the tour's promoters unanimously praised the fresh and dramatic appearance of the show, complimenting the key dramatic moments, and the efficiency achieved throughout.