Events | Corporate | Lowe’s |

Lowe's National Sales Meeting 2014

Las Vegas | 2014

Working with frequent collaborators GO! Experience Design, Lightswitch crafted design solutions for two rooms—one an immersive arena style general session, the other a flexible setting for meals, awards and a concert by one of the world's biggest entertainers.

What It Was

Home improvement retailer Lowe's gathered an audience of 2,500 retail store managers, regional and corporate staff in Las Vegas to celebrate their victories and defining future challenges.

What We Did

Working with frequent collaborators GO! Experience Design, Lightswitch crafted design solutions for two rooms—one an immersive arena style general session, the other a flexible setting for meals, awards and a concert by one of the world's biggest entertainers.

Why It Worked

Effective lighting design is a hallmark of Lightswitch, and this project was no exception. 

Lighting ranged from a high-energy production opening to setting the tone for effective business communication, with content and media design added to the entertainment scope. By integrating one, focused design team across the entire event, Lightswitch was able to work with GO! Experience Design to craft an appropriate and tailor-made experience for the attendees with a cohesive aesthetic across the entire event.