Environments | Displays | Medtronic |

Medtronic - HRS exhibit 2010

Denver, CO | 2010

The creative team designed an environment in three parts - rivers, clouds, and walls - which enveloped the booth, defining and enhancing the space in a way which differentiated Medtronic’s space from the competition.

What It Was

As a leader in medical cardiac technology, Medtronic wanted to present a booth at HRS which was innovative, experiential, and memorable. Working with Group Delphi’s creative team, Lightswitch conceptualized a low-res video environment which would attract and immerse attendees.

What We Did

The creative team designed an environment in three parts - rivers, clouds, and walls - which enveloped the booth, defining and enhancing the space in a way which differentiated Medtronic’s space from the competition. Merging abstract content with custom-tailored media created an atmosphere that was both beautiful and functional.

Why It Worked

By embracing video that was part content delivery part art installation, we were able to create a highly dynamic display which was easily the most eye-catching on the show floor. Medtronic presented their target audience with an unforgettable brand image and unparalleled experience.