Environments | Themed Attractions | Morton Arboretum |

Illumination 2017

Morton Arboretum | Lisle, Il | 2017

Illumination turned five! Once again The Morton Arboretum turned to Lightswitch to direct and design Illumination – Tree Lights at The Morton Arboretum, a non- traditional holiday experience that supports The Morton Arboretums core mission of being ‘The Champions of Trees’.

Illumination turns five!

Illumination returns for a fifth sold out year!

What It Was

Illumination turned five! Once again The Morton Arboretum turned to Lightswitch to direct and design Illumination – Tree Lights at The Morton Arboretum, a non- traditional holiday experience that supports The Morton Arboretums core mission of being ‘The Champions of Trees’.

What We Did

Serving as both Creative Directors and Visual Designers, the Lightswitch team worked with The Morton Arboretum to build on four years of runaway success for a fifth year. The mantra this year was ‘more’. More lights. More projection. More experience. We achieved all of this…and more! Enhanced lighting, brighter projection and more area covered were supplemented with LED ‘Illum-edalion’ wearable devices available for guest purchase. The Illum-edalions worked in sync with the lighting throughout the experience, making the visitor part of the show, not just a spectator.

Why It Worked

Who doesn’t love ‘more’?! More lights, more projection and more experience resulted in more guests – the fifth successive year of increased guest count. ‘Time ticket’ entry greatly reduced pitch points and congestion, and enhanced the experience for all. The Illum-edalions added participation to the visitor interaction, and were a hit with guests of all ages. In year five, we are proud that Illumination has transitioned from a novelty, to a tradition. So what is next? Why year six, and helping Illumination – Tree Lights at The Morton Arboretum become a beloved Institution!