Environments | Displays | Events | Corporate | Nintendo |

Nintendo E3 exhibit 2016

Los Angeles | 2016

Fantasy became reality in Nintendo’s E3 exhibit—one of the most talked about spaces at the show.

What It Was

Fantasy became reality in Nintendo’s E3 exhibit—one of the most talked about spaces at the show. In a bold move, Nintendo devoted its entire exhibit to one game, bringing its new title The Legend of Zelda: Breath of the Wild to life in a totally original environment that immersed guests in the world of the game.

What We Did

Lightswitch worked with longtime collaborators Ralph Miller Productions and exhibit designer Kevin West to design and execute the lighting for this dramatic, new concept that was more theme park ride than trade show exhibit. To create a self-contained environment within the show floor, 26-foot-tall walls were erected around the exhibit space. Guests began their adventure with a palette-cleansing presentation inside a black box theater at the exhibit entrance. Afterwards, a door opened to reveal a full-scale replica of the game environment where fans could play the new title and interact with characters and elements from the game’s fictional world, Hyrule. Along with live plants, real grass and full-scale scenery and props, lighting helped to bring the game to life. Special, interactive lighting effects animated props like the cauldron, while theatrical illumination added drama to scenic elements like the Temple of Time.

Why It Worked

Like Nintendo, each year we strive to give guests something new and different at E3. Our design for its 2016 exhibit does just that. We borrowed from our work designing theme park rides to bring a fresh, innovative approach to the exhibit, which Engadget called “nearly as impressive as the game itself.”