Environments | Displays | Events | Corporate | Nissan |

Nissan North American Auto Shows 2013-2016

North America | 2016

Lightswitch designed the lighting for the exhibits and press reveal shows. Illuminated with crisp, bright white light, the minimalist exhibit floor was a clean canvas against which the products were highlighted.

What It Was

Designed and produced by George P. Johnson on behalf of Nissan North America, the Nissan exhibits and press events at the 2013-2016 North American International Auto Shows brought a little bit of car heaven to earth. As part of the auto company’s new global auto show look, a giant red halo reminiscent of a racetrack floated atop its exhibit booth.

What We Did

Lightswitch designed the lighting for the exhibits and press reveal shows. Illuminated with crisp, bright white light, the minimalist exhibit floor was a clean canvas against which the products were highlighted. Overhead, the signature halo was bathed in red light to draw attendees to the booth. We stepped up the drama for the company’s press events, where theatrical lighting brought a rock n’ roll edge to the launch of Nissan’s new concept and production vehicles.

Why It Worked

Set against the clean, white illumination in the exhibit booth, the saturated red light of the halo was a visual representation of the Nissan brand. The structure wrapped the audience at the reveal show, immersing them in a visceral and exciting experience without comprising the clean lines of Nissan’s aesthetic.

Photography by

Jeff Granbery & Kathryn Rapier