Environments | Displays | Events | Corporate | Nissan |

Nissan NYIAS 2012

New York City | 2012

Lightswitch worked with experience marketing agency George P. Johnson Company to create exhibit and event lighting in keeping with Nissan’s new branding. Inspired by the aerodynamic shape of vehicle exteriors, the new exhibit pairs a complex architectural style with a sleek, minimal color palette.

What It Was

After the economic climate caused Nissan to scale back on its auto show presence for several years, it staged a comeback in New York. Visited by roughly 1.2 million people, the New York International Auto Show boasted the largest attendance of any show in 2012. To capitalize on that visibility, Nissan debuted completely redesigned exhibits and hosted high-profile media events that introduced its new marketing platform of “zero emissions for all.”

What We Did

Lightswitch worked with experience marketing agency George P. Johnson Company to create exhibit and event lighting in keeping with Nissan’s new branding. Inspired by the aerodynamic shape of vehicle exteriors, the new exhibit pairs a complex architectural style with a sleek, minimal color palette. Lightswitch used high light levels to create a clean, bright environment that stood out against its surroundings. Nissan also unveiled its 2013 Altima at a press event led by CEO Carlos Ghosn. Lightswitch designed additional staging and media for the event.

Why It Worked

With more than eight years of experience lighting Nissan’s auto shows, Lightswitch has a keen understanding of the company’s needs. We designed an integrated lighting system that could be used both for the exhibit and press event, reducing labor and materials costs while maintaining a high level of quality.