Sega E3 2009

Los Angeles | 2009

As has been the case for every E3 show since 1995, exhibit producer Criket Strong and Sega turned to Lightswitch to illuminate, energize and activate a dynamic booth featuring exciting game titles and immersive environmental vignettes.

What It Was

After a several year hiatus, the E3 Electronic Entertainment Expo returned with a bang, and Sega was once again one of the dominant exhibitors.

What We Did

As has been the case for every E3 show since 1995, exhibit producer Criket Strong and Sega turned to Lightswitch to illuminate, energize and activate a dynamic booth featuring exciting game titles and immersive environmental vignettes.

Why It Worked

By combining our experience in both theatrical and exhibit lighting, we were able to deliver our clients a flexible, functional and cost effective lighting solution that helped Sega truly stand out from the crowd on a cluttered and busy show floor.