Working with Production Resource Group, Lightswitch translated Subaru’s lighting design vision into a reality at the Chicago, Detroit and Los Angeles shows for the past two auto show seasons.
Subaru’s corporate motto, “Confidence In Motion,” served as the inspiration for the automaker’s new auto show exhibit, which debuted at the 2012 Los Angeles Auto Show. The new booth visually represented motion through two prominent architectural features that suggested movement—a set of 3-D fins that topped the booth’s back wall and the curved fabric panels that hung above the booth floor.
Working with Production Resource Group, Lightswitch translated Subaru’s lighting design vision into a reality at the Chicago, Detroit and Los Angeles shows for the past two auto show seasons. Highlighting the two motion-inspired architectural features was a key objective. With that goal in mind, we adapted Subaru’s, corporate-issued exhibit lighting design plan for the U.S. shows, each of which presented unique challenges. At the New York show, for example, the low ceiling height made on-site set-up difficult. The solution was to use a compact, pre-rigged truss system that fit in the limited space and could be mostly assembled off-site.
By making thoughtful, creative modifications to Subaru’s original design plan, we were able to successfully execute its vision despite the challenges each venue posed. Our solutions, which included choosing fixtures that could do double duty lighting both the booth and in-booth press events, saved the client time and money. Like Subaru, our commitment to innovative, economical design has produced impressive results: It has made us the automaker’s North American exhibit lighting designer of choice for more than seven years. Photography by PRG, Jeff Granbery & Kathryn Rapier