Events | Corporate | Virgin Galactic |

Virgin Galactic 'Your Flight DNA'

Mojave Air and Space Port | 2013

In partnership with Virgin Galactic Head of Marketing Production Susan Newsam and Executive Producer Fritha Knudsen, Lightswitch designed all aspects of the production for a day of events staged throughout the Virgin Galactic manufacturing and operations facilities.

What It Was

Virgin Galactic, the world’s first commercial spaceline, hosted its annual private customer event at Mojave Air and Space Port. Deemed, ‘Your Flight DNA’, the occasion brought together the largest number of future astronauts to date. This year, Virgin Galactic focused on providing customers with a ‘behind the hangar doors’ experience, which included updates on the recent work and program milestones that have taken place in Mojave, where Virgin Galactic flight tests and vehicle manufacturing takes place.

What We Did

In partnership with Virgin Galactic Head of Marketing Production Susan Newsam and Executive Producer Fritha Knudsen, Lightswitch designed all aspects of the production for a day of events staged throughout the Virgin Galactic manufacturing and operations facilities. We worked with the facility staff to ensure we disrupted the business of building spaceships as little as possible, while transforming the industrial facilities into exciting, dynamic presentation spaces. We used the existing architecture and structures as surfaces for lighting and projection, including turning a ‘clean room’ structure into a giant dynamic projected backdrop for presentations. In the evening, guests returned to Los Angeles and celebrated and partied at the California Science Center under the wings of Space Shuttle Endeavor, a truly fitting location for a guest list of astronauts past, present and future.

Why It Worked

We are proud to have designed events for Virgin Galactic since 2006, and have a deep understanding of their goals, ethos and aesthetic. This, combined with our experience working at Mojave Air and Space Port meant we were able to execute an on brand, effective and memorable event in lock step with our client. Staff from several Lightswitch offices collaborated to execute events in both Mojave and Los Angeles efficiently and seamlessly.