Canva Create 2024, the company’s largest event to date, was an immersive, full-day experience hosted at the prestigious Hollywood Park in Los Angeles. The event began with a reimagined keynote session where Canva announced and showcased new features in their wildly popular global visual communications platform. Lightswitch embraced the theatrical tone of the show to create a design that was nimble, flexible, exciting, and well-lit for both the room and the camera.
In 2024, Canva transformed a previously exclusive corporate keynote into a sprawling, public-facing festival of creativity with the theme “Work Redesigned.” During the opening keynote session, the highlight of the day, Canva announced the platform's latest innovations to revolutionize workplace creativity and productivity. These included new AI integration tools, a brand-new Enterprise offering, and tools designed to support educators and students alike. The brand narrative was brought to life on stage through vibrant graphics, a dynamic digital set design, colorful wardrobes, confetti guns, and an unforgettable, work-inspired rap that had the audience on the edge of their seats.
Lightswitch loves creating experiences for performers, products, and projects we care about, and Canva certainly fits that description! We regularly weave this powerful graphic design suite into our creative process, so when Public School asked us to help with lighting design, we were already familiar with the product.
Canva is celebrated for democratizing design by making it accessible, affordable, and enjoyable for everyone, from individual users to large enterprises. Canva Create embodied the brand ethos, resonating with the thousands of guests in the room and the millions of Canva community members watching remotely around the world.
The show was designed as a theatrical floor-by-floor exploration of an enterprise user through typical workplace departments, from Marketing to Sales, Creative, and HR, showcasing how Canva empowers organizations large and small. No boring “talking head” speeches for Canva!
We leaned into the theatrical tone of the show to create a design that was nimble, flexible, exciting, and lit both for the room and for the camera.
Like many business meetings, Canva Create was a hybrid of an in-room experience and a massive broadcast, live streamed to a viewership around the world that eclipses all but the biggest traditional TV show viewer numbers. Lightswitch’s pragmatic design approach and experience lighting major entertainment projects for the camera put this project firmly in our wheelhouse, and we did not disappoint – both Canva and the production team from Public School were thrilled with the results, and we were proud to help bring exciting new tools to Canva users.
