Lightswitch was invited to be part of the design team for Cisco Live!, the technology and networking giant's blockbuster showcase, where we provided lighting and visual design, as well as on-site support for lighting, kinetic scenery, and video and media curation and playback.
Cisco LIVE!, the technology and networking giant's blockbuster showcase, delivers education and inspiration to technology innovators worldwide through large-scale events and on-demand education. For the eighth year, Lightswitch was invited to be part of the XDAgency team for the large-scale arena keynote spectacular, as well as the iTalks learning immersion.
Lightswitch was a core part of the XDAgency team, providing lighting and visual design, as well as on-site support for lighting, kinetic scenery, and video and media curation and playback. The creative ethos was inspired by the intersection of Cisco’s environmental pledge and a dynamic, organic graphic design for the event. Our team had experimented with complex, multi-part kinetic objects over the pandemic, and this was the perfect application for that technology. Working with our frequent collaborator Glow Motion, we designed massive, 16’ diameter kinetic fabric sculptures. Part kaleidoscope, part flower, part abstract shape, these pieces brought a soft, gentle, and natural aesthetic into the generally large and cold arena space. After their introduction during the opening number, these pieces continued to breathe and fly over the audience – always alive, always dynamic.
Additionally, Lightswitch designed an expansive lighting system of several hundred moving lights to enhance the excitement of the performance pieces, filling the room with color and adding interest to the keynote presentations. We also coordinated media curation, playback, and archiving using a large Disguise media server network.
Over the past eight years, our team has explored numerous dynamic elements in our creative work for Cisco, and this year we reached a new level. Cisco are a profoundly different kind of company – both technology leaders and environmental evangelists. At Lightswitch, we share both these tenants. This made us uniquely positioned to not only understand the client’s ethos, but to approach the project as a “passion play.” The result was a one-of-a-kind solution that lived at the intersection of technology, art, and design, and felt more like an immersive gallery than a business meeting. We can proudly call this another unforgettable experience and compelling design from the Lightswitch team.
photography by Randall Photography
