Dematic

When robotics supplier Dematic needed to provide a unique experience for their booth at MODEX 2022, Lightswitch once again partnered with Hamilton and Video West to bring the client’s vision to fruition. The event, a trade show full of automation technology and specialized robots, was ripe for a demonstration of Dematic’s products. However, the robots that the company supplies to large warehouses were too massive to bring onto the trade floor. Hamilton got creative and assembled a digital presentation that would show Dematic’s large-scale robots in their best light, with Lightswitch designing lighting for the surrounding booth.

Because of the digital nature of the booth’s demonstration, many of Lightswitch’s duties for this project revolved around lighting the physical booth itself. Our goal was to appeal to attendees of the convention through a clean, no-nonsense design. When viewed from a distance, we wanted the booth to be inviting and draw the eye. This was accomplished by using a highly visible header and simple design. These minimal, clean visuals cut through the hustle and bustle of the trade floor – and once potential buyers approached the booth, presented Dematic as the professional innovators they are.

This collaborative effort from Lightswitch and Hamilton resulted in a highly successful booth for Dematic. Their digital exhibit drew in many viewers, and the open, decluttered setup accommodated large audiences throughout the event.

Lightswitch last worked with Dematic in February of 2020, when we created a booth that was built but unattended in the chaos of the burgeoning pandemic. We were very glad to be reunited with this client under better circumstances for MODEX 2022!