Lightswitch and Hamilton partnered to help Elanco showcase their wide-ranging portfolio in the best light possible at the 2023 Veterinary Meeting and Expo.
Lightswitch and Hamilton partnered to help Elanco showcase their wide-ranging portfolio in the best light possible at the 2023 Veterinary Meeting and Expo.
At the 2023 Veterinary Meeting and Expo (VMX), Elanco set out to showcase their wide-ranging portfolio of veterinary technology products. Lightswitch and Hamilton partnered to help them demonstrate their offerings in the best light possible, including creating a central theater for workshops and presentations, as well as a casual lounge where guests could relax and discuss.
This small booth presented a unique – and fun – challenge, since the design had to incorporate many separate functions. The main goal was to inform VMX attendees about Elanco’s products and their applications in the world of veterinary medicine. In order to do this efficiently, the booth featured a sampling of the client’s newer offerings on one side, while the other side held a small theater. Throughout the conference, this theater conducted workshops and presentations demonstrating Elanco’s range of products. Because of the booth’s small size, there was no possibility for the theater lights to be operated manually. As a solution, our team developed an automatic lighting system, which cycled through a schedule of presets throughout the day. When in presentation mode, the LEDs in the rest of the booth dimmed and became more subtle, cueing the speakers to begin their presentations.
The other aspects of the booth, all of which featured unique individual lighting, included a casual lounge in which attendees could relax and mingle, as well as a small exhibit of some of Elanco’s products. Perhaps most notably, Lightswitch integrated programmable LED lighting into the overhead signage of the booth. The ever-shifting animations made the booth pop, drawing attention from across the show floor.
Our team was quite proud of how many facets and functions we managed to incorporate into Elanco’s booth. The differing but cohesive aesthetics really made it stand out on the show floor. By juxtaposing the warm and inviting workshops against the cleaner and more clinical product displays, we delivered a truly unique booth that left a lasting impression.
