Gala Games is a new company utilizing crypto and NFT technology to build video games. Executive Producer Charles Marto and VOLO Events Agency reached out to Lightswitch to light their immersive launch event at the Aria Hotel in Las Vegas.
Gala Games is a new company utilizing crypto and NFT technology to build video games. Executive Producer Charles Marto and VOLO Events Agency reached out to Lightswitch to light their immersive launch event at the Aria Hotel in Las Vegas.
Gala Games is a new company utilizing crypto and NFT technology to build video games. Executive Producer Charles Marto and VOLO Events Agency reached out to Lightswitch to light their immersive launch event at the Aria Hotel in Las Vegas. The event, which was open to approximately 600 attendees, was a celebration of Gala Games’ six new blockchain-based games. The first two days of the event were reserved for in-person attendees, while the last day was live-streamed for a digital audience.
In order to introduce guests to the myriad worlds of Gala Games, Lightswitch designed lighting for six different immersive spaces inside the ballrooms of the Aria Hotel. These included a tavern walkthrough experience, complete with bread machines giving off delicious aromas; a starship bridge area where guests could watch actors take part in a space battle, and even help the performers gain victory; as well as a variety of other areas such as an esports arena, a country dive bar, and a giant dragon that blew smoke at guests after spotting them with its moving eyes. Each of these areas needed to have a completely different ambiance and feel like an entirely new world, launching guests from one experience to another in quick succession. Our team’s lighting designs were instrumental in accomplishing this task.
Lightswitch was also responsible for lighting a range of live performances throughout the event. Among these were a zombie dance number, a space-themed dance number, and musical performances from many well-known artists. A hub located in the center of the immersive areas housed the event’s main stage, where multiple A-list bands performed, such as Maroon 5, Kings of Leon, Steve Aoki, Snoop Dogg, Stone Temple Pilots, and Alice in Chains. Charles Marto booked and produced all entertainment, while our team lit each of these acts with care, giving equal attention to the celebrity musicians and the dancers promoting Gala Games’ upcoming products.
Though projects with quick turnaround times such as this one have the potential to breed stress among teams, Lightswitch found that our experience designing for Gala Games was one of strong cooperation. By approaching every facet of the event’s design from the same place of collaboration, Lightswitch and our fellow design teams were able to create a cohesive and immersive experience in just 40 days. The lighting, audio, video, and special effects came together to create a fantastical journey for guests, taking them from a land of dragons and knights all the way to the outer reaches of space.
