For EXHIBITORLIVE 2022, longtime partner Hamilton asked Lightswitch to assist in the creation of a show-stopping booth that would leave an impression even after the convention had concluded.
Longtime partner Hamilton asked Lightswitch for assistance with a booth for EXHIBITORLIVE 2022. This trade show and corporate marketing event allows exhibitors to showcase their best work for those hiring from within the industry. We collaborated with Hamilton to do what they do best – create a show-stopping booth that leaves an impression even after the convention has concluded.
Following the doldrums of the pandemic, Hamilton was looking to generate fresh interest in their brand and expand their client base. They brought in our team to advise on the ceiling of their retro, 1980’s-inspired booth, which emulated the aesthetic of video games from a bygone, neon era. With Lightswitch’s assistance, the ceiling of the booth was outfitted with LED elements that gave it a rippling, ever-shifting kinetic effect. These numerous pixel tubes and winches, provided by our friends at Glow Motion, formed an undulating sculptural element which both matched the booth’s aesthetics and activated the empty space above. This bold design drew plenty of attention throughout the event, attracting a range of potential new business partners.
Lightswitch is proud of this award-winning collaboration with Hamilton. When industry professionals work together, we all win – and after years of partnering with Hamilton, this project was the perfect exemplification of that philosophy. It was also an excellent testament to the power of consistent communication. Because our team was brought onboard early in the conceptualization process, we were able to easily produce a cohesive, successful, and incredibly memorable booth for Hamilton.
