Insa Flagship Store

Insa’s flagship retail store opened in July 2021 in Springfield, Massachusetts. The store specializes in providing recreational cannabis products in an open, inviting, and modern environment.

Lightswitch worked with 8, Inc. to create lighting for both the interior and exterior of the Insa store. We focused on creating a clean, bright, and biophilic design, drawing inspiration from the abundant greenery of the space. The interior of the store contains warm wood finishes, green walls, and a two-story glass cube filled with hanging plants. Our team specifically lit this plant-filled structure to act as a centerpiece for the space.

Because the store sees such a large volume of customers, we were challenged to design the space for maximum efficiency. Our team crafted lighting that is not only aesthetically successful but also helps to guide customers through the experience of the store and ultimately to the checkout.

The end result of Lightswitch’s design is bountiful ambient lighting throughout the Insa store, signaling a safe and inviting environment for patrons. This ambient lighting combines with selective higher illumination of products to create a sense of focus and encourage customers through the experience from one important area to another. Our team also concentrated on lighting vertical surfaces throughout the space, with particular emphasis on the central greenery-filled glass cube.

The exterior lighting highlights the storefront’s imitation-neon LED design elements. Additionally, the bright lighting beneath the green-roof entrance provides a sense of security and openness, while the view into the unique 2-story structure invites patrons to explore inside.

photography by Mark Steele Photography