Marvel: Earth’s Mightiest Exhibition, an all-new museum experience that takes audiences on a journey through the Marvel Universe, offers a fresh perspective on the company’s rich 85+-year history, explores the worldwide impact of Marvel, and gives behind-the-scenes looks at the creation of some of popular culture’s most iconic stories and characters.
Semmel Exhibitions and Marvel’s latest collaboration is an all-new museum experience that takes audiences on an experiential journey through the Marvel Universe - Marvel: Earth’s Mightiest Exhibition.
The exhibition offers a fresh perspective on the company’s rich 85-year history, explores the worldwide impact of Marvel, and gives behind-the-scenes looks at the creation of some of popular culture’s most iconic stories and characters. Marvel: Earth’s Mightiest Exhibition had its world premiere on December 14, 2023, in Wellington, New Zealand, with future dates to be announced.
Semmel Exhibitions assembled a team of experienced ‘design superheroes,’ and Lightswitch was proud to be part of the team! Working with Semmel Exhibitions, Studio TK Berlin, and the LEM Studios design team, we helped craft an immersive experience as detailed and rich as the Marvel brand, with attention given to every detail. Marvel’s stories, no matter their setting, scale, and scope, are always about people, their relationships, and their choices, and we worked with the project team to ensure Marvel: Earth’s Mightiest Exhibition honored that ethos.
We combined our pragmatic design experience designing traveling exhibits and concert tours with a deep body of work in the theme park and museum fields to ensure that not only was the experience is exciting, dynamic, and immersive, but also that the numerous priceless original comic and animation art, Marvel Studios costumes and props, and other rare memorabilia were lit to exceed the most stringent curatorial lighting recommendations.
The galleries within the exhibition each bring a different piece of the Marvel Universe to life through life-size character sculpts, beautifully crafted scenic elements, projections, digital displays, and a 360-degree original soundscape. Audiences are able to visit the Fantastic Four in their skyscraper headquarters, pose alongside Black Panther in a Wakandan throne room, step into Doctor Strange’s mirror dimension, and explore the city streets with Ms. Marvel.
Lightswitch’s lighting design plays a key role in bringing these experiences to life and transporting guests into their favorite comic books and movies. The exhibition is a smash hit, with Radio New Zealand proclaiming, ‘Marvel fans are in for a treat!’ and we don’t disagree!
Photography by Linus Harwig and Phoebe Mackenzie ©2024 MARVEL
