Lightswitch is honored once again to have designed the lighting for Televisa Univision and their series of annual Upfront events. In 2023, we helped strategically design an atmosphere that transcended expectations and captivated both advertisers and industry professionals alike.
Lightswitch is honored once again to have designed the lighting for Televisa Univision and their series of annual Upfront events. In 2023, the event was held at Basketball City/Pier 36 in New York City. Working in collaboration with Proscenium Events, our team successfully provided a unique and exceptional Upfront and reception experience for the occasion.
Lightswitch showcased our expertise by delivering a highly successful transformation of a basketball gym into a truly remarkable venue. Our team not only created a captivating atmosphere that ignited excitement and anticipation for the upcoming season, but also provided Univision with a platform to engage their advertising sponsors and emphasize the significance of their distinctive audience.
In addition to our meticulous attention to detail and innovative approach to the show, Lightswitch's role also included designing lighting for the reception, further enhancing the overall guest experience. By effectively showcasing the often-overlooked value of this audience to advertisers, Lightswitch played a pivotal part in helping Univision achieve their goal of attracting potential advertisers to their brand – thereby redefining the advertising landscape and opening doors to new and successful partnerships.
Lightswitch helped to strategically design an atmosphere that transcended expectations and captivated both advertisers and industry professionals alike, making Univision Upfront 2023 an outstanding success. By curating an immersive experience filled with unparalleled vibrancy, this dynamic event provided a pivotal platform for advertisers to not only showcase their brands but also bask in the excitement surrounding the upcoming season. The awe-inspiring show and electrifying reception left a lasting impression on potential advertising partners, sparking a contagious wave of excitement and making this event an undeniable win for our client.
