Biomet exhibit 2015

Las Vegas | 2015

Medical device manufacturer Biomet showed off its product line, including its revolutionary bicruciate-preserving total knee, at the 2015 American Academy of Orthopedic Surgeons conference.

What It Was

Medical device manufacturer Biomet showed off its product line, including its revolutionary bicruciate-preserving total knee, at the 2015 American Academy of Orthopedic Surgeons conference.

What We Did

Hamilton Exhibits retained Lightswitch, for the second year in a row, to design the exhibit lighting. Looking to differentiate Biomet from its competitors, the Hamilton Exhibits design team wanted a clean, bright lighting solution that would present Biomet’s products in the best light. We used white LED luminaires and arc sources to highlight the exhibit architecture and illuminate product displays, customizing the color temperature of the light for the best results.

Why It Worked

The 2014 AAOS conference marked Biomet’s first collaboration with an exhibit lighting designer. They were so pleased with our work that they asked us back for the 2015 conference. To ensure that our design met the company’s creative direction, Lightswitch worked with Hamilton Exhibits to develop renderings that accurately depicted the lighting. We then drew on our extensive experience with exhibit lighting to execute the team’s vision and produce a distinctive booth that wowed both the client and attendees.