Located in the Rosslyn neighborhood of Arlington, Virginia, this site specific, large-scale LED public artwork integrated into the architecture of JBG SMITH’s Central Place Plaza.
Located in the Rosslyn neighborhood of Arlington, Virginia, this site specific, large-scale LED public artwork integrated into the architecture of JBG SMITH’s Central Place Plaza. The work is 150-feet long by 15-feet high and occupies the top two bays of the parking structure above the plaza. The ever-changing artwork incorporates real-time environmental data that organizes its spectral shifts of color, form, and motion parameters. Color field painting and blues guitar inspired the design of the artwork.
Sponsored by Arlington Public Art and in collaboration with Cliff Garten Studio, this project incorporates specific algorithms that drive data into an aleatory system that triggers the color and motion transitions in the artwork. Leveraging the power and flexibility of Notch, we were able to realize Garten’s artistic vision while providing endless variations and remaining true to his sophisticated color palette.
Lightswitch’s tactics of pairing innovative technology and thorough collaboration helped us realize the vision of internationally-recognized environmental artist Cliff Garten for a highly successful and visible project. Through the implementation of groundbreaking real-time Notch content, Lightswitch and the production team significantly refreshed a prominent public space for community enjoyment. We are proud of how our team was able to modernize the Central Place Plaza with this critically-acclaimed and interactive public project.
