In order to support the event Lightswitch designed a flexible system of automated fixtures and made extensive use of previsualization technology to maximize programming time.
In order to support the event Lightswitch designed a flexible system of automated fixtures and made extensive use of previsualization technology to maximize programming time.
McDonald's had a lot to celebrate – 50 years of success, 50 years of growth, and 50 years of support for the community. A gala evening at Chicago’s Arie Crown Theater featuring production numbers, video retrospectives, speeches by McDonald's leaders, an address by Colin Powel and a performance by the legendary Elton John made for a night of celebration to mark this auspicious occasion.
In order to support the event Lightswitch designed a flexible system of automated fixtures and made extensive use of previsualization technology to maximize programming time. By blending our experience in concert, TV and business theater lighting we were able to ensure all the evenings diverse needs were met.
The unique blend of experience that is a hallmark of Lightswitch was once again a perfect fit for a McDonald's production. We were able to craft a design that supported the celebratory tone of the evening without upstaging the talent, and was as appropriate for Colin Powell as it was for Elton John.
