Nintendo made its 21st appearance at E3 2018 with video displays and a 20,000 sf exhibit.
Nintendo made its 21st appearance at E3 2018 with video displays and a 20,000 sf exhibit.
Nintendo made its 21st appearance at E3 2018, dominating the trade show floor with giant video displays and a 20,000 sf exhibit demonstrating a wide variety of new game titles.
Working again with Ralph Miller Productions, Lightswitch designed lighting for the entire space, including the live Internet broadcast studio. In contrast to recent previous designs, this exhibit was open to take full advantage of the high-resolution video displays. We conceived a kinetic lighting display that acted as a ceiling for the entire space, creating an activated moving visual element overhead.
While the ceiling changed color, animation and movement were perfectly in sync with the multimedia show playing on the video screens and the audio in the exhibit.
Photography by Jeff Granbery
